Third-culture African founder building brands (and a life) across the continent, in public.

Bâtir

Building, Out Loud

What do I want to be true before I take my last breath? I ask myself this often, and the answer is always the same: I want it to be true that Binja tried. I always want to get caught trying, whether it's a new idea, a new business or a new friendship. The journey matters more than the destination.

By Binja·12 October 2026·3 min read

Over the last year and a half I've had my highest highs and my lowest lows. Both left me with lessons, and both pushed me to relaunch Africancocktail.com.
Africancocktail has always been me trying out loud. You've come along for the firsts: my first trip to the Caribbean, my first lessons in the corporate world, and now my first time as a founder.

There's no playbook for this, so here I am, trying again. This time I'm more intentional about what I share, through videos, articles and photos. The goal is to show AND to tell.

So what am I building?

Kivu Brand Architects is a creative content, communications and marketing agency in Kinshasa. We build the brands that build Africa. We work with global and national brands to tell Congolese stories, and we put creatives in front of the lens, behind the camera, and in the rooms where decisions about taste and quality get made.

Today we have worked with over 30 international and national clients, with a team that is 100% Congolese, and over 20 campaigns behind us. One of my favourites is a Vlisco campaign (yes, THAT Vlisco) where our influencers garnered over 300,000 views …

It was one of the first times the brand had worked with Congolese micro influencers in a collaborative campaign. Building this company has taught me to be clear about my WHY. Friedrich Nietzsche (by way of the Gymshark CEO) wrote that "he who has a why to live can bear almost any how." What that line leaves out is the how itself: the embarrassment, the shame, the tears, and the nights when hope seems to run out. Entrepreneurs usually talk about that part only after they've succeeded.

I want to share it now, so that when Kivu Brand Architects is a household name across the continent, you'll have been there for the mistakes as well as the wins, and you'll be cheering us on. That's the purpose of this relaunch: to BUILD OUT LOUD! We'll show you HOW we started, HOW we pitch, HOW we fail and HOW we scale. We won't gatekeep.

The aim is to encourage, inspire and motivate you into action. If this 5ft nothing girl can move halfway across the world and build a brand, so can you. Come on, let's build out loud together! I'll show you how the sausage gets made.

Here's to us, BUILDING OUT LOUD. Oh! And we are launching a Substack called Africancocktales … ohhh y’all ready?!

Welcome to Africancocktail.com.

AfricanCocktail

© 2026 Africancocktail

Privacy Policy

Terms and Conditions

Privacy & Cookies

Made by Fayr Agency