Third-culture African founder building brands (and a life) across the continent, in public.

Safety Playbook for Founders Who Travel

Growing up, we traveled from Nairobi to Bukavu by bus, for days, and comfort was never the priority. Safety was. Travel was a luxury in our house, but how we traveled was FAR from it. We were a family of seven to nine, depending on how many of us kids made the trip, and my dad was obsessive about who held the passports and about what we said at each border (read: Congo's tense relations with its neighbors). It always made travel feel stressful.

There were also five to seven of us kids on a bus or in economy at a time. Not much leg room. No traditional snacks, because my ma cooked, and my dad did not want to spend more than planned. No premium seats, no menu of in-flight meals. You get the picture: we traveled on a budget, and there were too many of us for real luxury.

So the older I got, the more I promised myself I would enjoy my trips, with premium economy or business class and a less stressful, less rushed journey. That is my biggest motivation for growing Kivu Brand Architects: knowing that it can pay for my travels, whether for business, for pleasure or a bit of both. But I never forgot the safety that was drilled into us from a young age. Luxury is lovely, and safety still comes first.

The more I have traveled across the continent, the more I have crafted my own do's and don'ts for my favorite business and tourist destinations. That is why this playbook treats safety as a line in the trip budget, not an afterthought. I'm sharing it with you here, for founders who travel.

The playbook

Traveling for business is safer when you decide your rules before you leave: who knows your plan, how your money and data are protected, and what you do first if something goes wrong.

Trip brief: purpose, budget, lesson

Every trip has a purpose, a budget and a lesson, and safety belongs in the budget, next to the flight and the hotel, not after them. Here is what I spend; build your own before you book.

1. Before you go

Traveling for business is safer when you decide your rules before you leave: who knows your plan, how your money and data are protected, and what you do first if something goes wrong.

  • Check your government’s current travel advisory and your destination’s entry rules (visa, vaccines, customs limits). If your trip touches eastern DRC, start with official government travel advice (the UK, US and French governments publish it); a visa approval is not a safety guarantee.
  • Binja’s note: I need a visa for most of the countries I travel to, so before I leave I always check that mine is valid. Advisories change, so check again 48 hours before departure. This matters most during outbreaks like COVID and Ebola.
  • Buy travel insurance that covers medical care, evacuation and trip cancellation, and confirm it covers business travel and any activity you plan.
  • Binja’s note: I know some people will balk at this, but I’m of the school of better safe than sorry, so I buy it with the airline ticket.
  • Save the address and phone number of your embassy or consulate, a trusted local contact and the hotel in your phone and on paper.
  • Binja’s note: I usually have a local contact’s number, and I always share it with my siblings and/or parents when I travel.
  • Leave a written itinerary with one person you trust: flights, hotels, meeting addresses and who you are meeting.
  • Binja’s note: Even as an adult, I always send this to my parents and/or siblings when I travel.
  • Make copies of your passport, visa, insurance and cards. Keep one set in your luggage, one in encrypted cloud storage, one with your emergency contact.
  • Binja’s note: This is a lifesaver. I have had friends lose their documents on trips, and these backup copies were the only reason they made it home!
  • Pack medication in its original packaging, plus a few extra days’ supply and a note of the generic names.
  • Binja’s note: I am obsessive about this one. I have been unwell during trips, and the medication I packed was the literal lifesaver. It is non-negotiable. Research the neighborhoods of your hotel and meetings: where to avoid after dark, how people get around, what a normal taxi fare is.

2. Protect your phone, laptop and accounts

  • Turn on two-factor authentication for email, banking, social media and your finance app, using an authenticator app rather than SMS where you can.
  • Travel with the minimum: if you can, bring a clean laptop or phone with only what the trip needs, and leave client files and old archives at home.
    • Update devices and back them up before you leave. Set a strong passcode and turn off biometric unlock if you may be pressured to hand over your phone.
    • Binja’s note: None of my daily devices rely on biometric locks alone. A passcode is one more hurdle for a thief if you lose a device.
  • Avoid public Wi-Fi for banking or admin work. Use a reputable VPN or your own mobile data.
  • Never leave devices in checked luggage, hotel rooms in view, or on a café table while you step away.
  • Know how to remotely lock or wipe your phone and laptop, and test it before you travel.

3. Protect your money and your business

  • Tell your bank your travel dates and carry at least two cards from different accounts, kept in separate places. Never keep all your cash and cards in one bag.
  • Take local cash and a backup in a stable currency, split between pockets and luggage, and check the cash declaration limits at the border.
  • Binja’s note: I prefer to change money into local currency at the airport at first, then find a bureau de change once I am settled.
  • Use your business account for business costs and your personal card for personal ones, so a lost or frozen card never stops payroll.
  • Before you leave, name a person who can approve payments and handle urgent decisions while you are away, and agree on a limit. Large transfers need a second approval by voice, not just by message.
  • Warn your team that anyone claiming to be you and asking for an urgent transfer should be verified by a call.
  • Pre-schedule recurring payments, such as salaries, so they never depend on your being online.
  • Binja’s note: I generally pay people in advance, or I leave a designated team member with the amounts to disburse. Most of the team is paid through an app, but freelancers are cash only.

4. Getting around and where you stay

  • Arrange airport pickup in advance through your host or hotel, a trusted driver or a ride app, and confirm the driver’s name and plate before you get in.
  • Share your live location or trip details with your contact when you take a ride alone.

Hotel stay

  • Choose a hotel in a well-lit area with 24-hour reception, and avoid isolated streets. Ask for a room above the ground floor and below the highest floors, away from stairwells and unlocked doors.
  • On arrival, locate the two nearest exits, test the door lock and use the safe or a hidden spot for your passport.
  • Do not announce your room number aloud, and be wary of anyone who calls your room claiming to be staff.
  • Keep valuables out of sight, and avoid wearing visible jewelry or flashing your phone in crowded places.

Airbnb stay

  • Choose an Airbnb in an established, well-lit area with good recent reviews, and avoid isolated streets.
  • On arrival, share your live location with friends and family.
  • Never say that you are staying alone, to your host or to anyone else.
  • Do not share the purpose of your trip with your host or strangers, especially if it is business. Stay under the radar: depending on where you are, saying you are there for business can make you a target.
  • If the Airbnb has a safe, lock your valuables in it. If not, keep them in a pouch with an AirTag.

5. Meetings, events and networking

  • Verify new contacts before you travel: check their company, their website and a mutual connection. Be cautious with last-minute changes of venue.
  • Meet first in public places such as hotel lobbies, offices or busy restaurants, and tell someone where you are and when you expect to finish.
  • Keep control of your drink at events, and leave if something feels off. You do not owe an explanation.
  • Share contracts, bank details and personal addresses only after you have verified who you are dealing with.
  • Be careful with how much you post in real time. Share your location after you have left, not while you are there.

6. If you are traveling alone, especially as a woman

  • Arrive in daylight when you can, and book your first night somewhere you have already checked.
  • Trust your instincts about people and places, and leave early without apology.
  • Dress and behave to fit local norms where it helps you move calmly, without compromising how you want to present yourself.
  • Keep a fully charged phone and a small power bank, and agree a daily check-in time with your emergency contact.
  • If someone makes you uncomfortable, move to a busy place, speak to hotel or venue staff, and tell your contact.
  • Share your live location with friends and family while you travel.
  • Put an Apple AirTag (or a similar tracker if you use Android) in your luggage and on your keys so you can find them.
  • Binja’s note: These are a game changer for me.
  • Never tell anyone that you are traveling alone. Say your group is on the way or, on a solo leisure trip, that your partner is a few minutes behind.

8. Team protocol

Write these down and share them with your team before every trip.

  • Emergency contact: one named person, with their phone number and a backup.
  • Check-ins: agree when you will check in (for example, on arrival and each evening) and what the team does if you miss one: first try you, then your contact, then escalate.
  • Code word: agree a word that confirms a call or message really comes from you.
  • Decision rights: list what your stand-in may approve while you are away, and what waits for you.
  • After the trip: note what worked and what did not, and update this playbook.

Travel well

I love traveling across the continent. Travel should enrich you, and I hope these recommendations expand how you travel and give you peace of mind as you grow your business, even when you are not physically there.

Sources and caveats

This playbook is a general framework from standard travel-safety practice, not legal, medical or security advice. Official advisories, entry rules and emergency numbers differ by country and change often, so confirm them with your government’s travel advisory service and your insurer before each trip.

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